Psychology of Color: How Do I Know What Colors to Choose?
BWS Design • June 17, 2016

Decorating your home is fun and exciting. The way you choose to decorate not only showcases your personality, it can also affect your mood and the overall atmosphere of your home. Color plays an important role in your interior design, and choosing the right color for your walls, ceilings, and accents (like blinds) will make your home inviting and relaxing. You probably know exactly what your favorite colors are, but you’re not sure if those will be right for your home. You’re asking yourself “How do I know what colors to choose?” Color psychology can be very helpful when choosing the best colors for your interior design. Take a peek at these popular colors and how they affect your mood and the atmosphere of your home:

1. Red. Red is a vibrant, exciting color. Red is very intense and creates an energetic atmosphere. This warm color is great for rooms used for entertaining, such as the living and dining rooms. Red also makes a powerful first impression, so it is well-suited for areas such as entryways. Research shows that red can raise blood pressure and heart rates, so it should be avoided in bedrooms and areas where you would like to relax.

2. Yellow. If you are looking for a color that exudes happiness, yellow is for you. Yellow is bright, happy, and can help a small room appear more spacious. Yellow is best used in kitchens, bathrooms, entryways, and small spaces, where it creates a welcoming atmosphere. Although yellow is generally a happy color, it is not a good choice for large living areas–studies show that too much yellow can create frustration. This color has often been a popular choice for baby nurseries, however, recent research shows that the color yellow actually makes babies cry.

3. Blue. Need to de-stress? Blue is the color for you. Blue has a calming effect that creates a tranquil, relaxing atmosphere. This color has the opposite effect of red–blue is found to lower blood pressure and slow your heart rate, making it an excellent choice for bedrooms. Beware of using too much of an icy blue color, as it can make a room feel cold and unwelcoming. Pair these pastel blues with warm hues in other furnishings and accents. Bright, warmer blues (like turquoise and teal) in soft shades work well as main colors. Avoid very dark blues as they can create a depressing atmosphere.

4. Green. Green is a great color for any room. Combining the best elements of both blue and yellow (the happiness and warmth of yellow with the calming effect of blue), it creates a relaxing atmosphere that is also warm and inviting. A bright and cheery green is great in kitchens and bathrooms, while a deeper shade works well in living areas and bedrooms.

5. Purple. Another secondary color, purple combines elements of both red and blue. Purple has always been the color of royalty, so it creates a majestic atmosphere. This color exudes the warmth of red while remaining calming like blue. Light shades of purple are great for main colors, as they create a tranquil atmosphere without the drawback of feeling cold like the wrong blue. Richer shades of purple are fantastic for accents and furnishings, and they create a feeling of luxury.

6. Orange. Orange, much like red, is bright and enthusiastic. This color gets your blood pumping and creates an energetic atmosphere. For this reason, it’s not the best choice for a bedroom or a large living area–it works best in an exercise room or a kids’ play room.

7. Black/White/Gray. These neutral colors are important to every design scheme. Large doses of white can make a room feel very clean, crisp, and fresh, but it can also feel a bit cold and stark. Too much gray feels drab, while too much black is just, well, too much. The trick is to use neutral colors to highlight and draw attention to the rest of the colors in the room.

Understanding what effect color can have on your mood is very helpful when choosing a color scheme for your interior design. Your home should be a place where you feel comfortable and choosing the right color for each room can improve your mood considerably. The right colors will also help your guests feel warm and welcome. Please feel free to  contact us  to learn more about choosing colors for your home decor.

Expert Advice by Just Blinds

What Your Window Treatment Says About You: A Personality-Based Guide

April 23, 2025
Your selection of window treatment products and services is not merely about getting a job done. Rather, if you look hard enough, you can find direct correlations between the type of person that you are and the window treatment that you select. We have created this personality-based guide to help you best discover what kind of window treatment truly matches your spirit. The Dependable Type: Wooden Blinds You are the person that all of your friends can count on. You are the type of person who truly sticks to your plans when you make them, and you are the type of person who will choose wooden blinds for your home. Privacy is important to you when selecting your blinds, and that is why you find yourself pulled into the idea of putting up wooden blinds. Besides that, they happen to be highly functional, and that's not something that you are willing to pass up either. The Planner: Blackout Curtains Those who value truly getting the most value out of their blinds or anything else that they install in their homes will think very carefully about their options. For those people, going with blackout curtains makes a lot of sense. They want to gain as much value as possible out of their options, and they know that they can significantly improve their quality of sleep and so much more when they opt for blackout curtains. These also happen to be a great option for those who work night shifts or other odd hours and yet still want to enjoy their sleep. They need blackout curtains to help increase the quality of that sleep and allow themselves to get their day started right. The Tech Enthusiast: Smart Shades They roam among us: The type of people who are quick to adopt any new technology and get to work figuring out how it can improve their lives. These people are great because they are not afraid to take a risk and because they help to move our society forward. They simply want to get more out of each day, and they often do so by adopting and using the latest technologies. These individuals will gravitate towards smart shades for the following attributes: Innovation - Who wants to stick with the boring old ways of shading one's house? Smarter options are now available, and you better believe that the tech enthusiasts among us are willing to latch on to them. Efficiency - These shades are a more efficient option for those who care about that kind of thing. They can be easily activated and set up to open or close automatically (how cool is that?!). Progressive - The "cool" factor is a big deal for people who fall into this category as well. They might not admit to it right off the bat, but they care deeply about what others think about them. As such, they want window shades that have that cool factor attached to them. The Dreamer: Sheer Curtains Finally, we land upon the dreamer. This is the person who views every day for the possibilities that it can bring. They are not scared off by those with a negative attitude. If anything, they believe that they can change those people! Instead, the dreamer wants sheer curtains because they bring in soft light, open spaces, and bring about a feeling of possibility all throughout the house. Sheer curtains are the ideal option for someone who classifies themselves in this way. They will receive plenty of compliments on their curtains, and they will appreciate how open they are to the world.  Which kind of person are you and which window treatment option makes the most sense for your personality? For more inspiration and ideas, reach out and contact us today.

5 Unexpected Places Homeowners Are Installing Outdoor Shades

March 13, 2025
We all know and understand the concept of installing outdoor shades on a patio. It is the classic way to create a cool and comfortable space for yourself and your friends to spend some quality time together outdoors. There is nothing wrong with that, but it is limiting to think that the patio is the only part of one's property where outdoor shades are appropriate. There are some surprising and unexpected places where homeowners have taken to installing outdoor shades recently. We want to take a look at some of these to provide you with ideas for your next home improvement project. 1) Balconies Some homes are built quite close together, and some homeowners naturally feel like they would like to do more to protect their privacy. Although their neighbors might not intentionally be looking through their balconies, it is easy for the human eye to drift. Thus, some city-dwelling homeowners have made the choice to install outdoor shades in this area. On top of keeping prying eyes off of your property, outdoor shades also block the sun rays from your balcony as well creating a more comfortable space to spend some time. 2) Outdoor Kitchens One of the most delightful social experiences that someone can have is to invite over a large group of friends for a meal cooked outside. It gives everyone the opportunity to share stories, laughes, and a bit of food all at the same time. Of course, this is best done in an outdoor kitchen. Your outdoor kitchen is a space where you should feel comfortable and have the ability to entertain a large group of people all at the same time. This means looking at installing outdoor shades to provide an extra layer of protection from the heat of the sun. Thus, this has become another area where homeowners are quickly installing outdoor shades. 3) Poolside Lounges Now we are really talking! Who doesn't love to kick back with their favorite cold beverage and spend some time relaxing next to the pool? That is what you can enjoy more completely when you set up a poolside lounge with outdoor shades. Poolside lounges are meant to be a place where you can spend several hours at a time. However, it can get pretty hot while doing so if you don't put some outdoor shades in place. Get those shades up so you can let all of your worries melt away as you take in the smell of pool water and sunscreen. 4) Garden Areas Do you enjoy a little gardening in your downtime? You might like it even more after setting up outdoor shades that protect you from the excessive heat of the sun. Gardening is labor-intensive work and can take several hours of diligent labor to do it properly. However, you don't want to overextend yourself and end up getting physically overworked. Keeping some of the sun away is an excellent way to ensure that you don't overdo it. Just make sure that you check up on the sunlight needs of the various plants that you intend to put into your garden before installing outdoor shades. 5) Exterior Windows Did you know that it is possible to reduce your energy bills by installing outdoor shades? It's true! If you place outdoor shades on the exterior windows of your home, you can reduce the strain placed on your air conditioning by naturally reducing the overall temperature within your living space. This means less money out of your pocket and more money for working on your next project.  There are many interesting places where homeowners are installing outdoor shades these days. For more creative ideas on what you can do with yours, reach out and contact us now.